Sense of Place
2x client gains for Cornwall business with a new website
Sense of Place believed that good quality, personalised furniture is rare, and many people wished for it. They wanted to turn online furniture shopping into a novel experience and make it just as personal as shopping in a store usually is.
Over to King Orange for building a digital presence for Sense of Place so strong, they witnessed unprecedented growth, with numbers hard to achieve offline.
2x
growth in clients
5x
jump in monthly user retention
6%
increase in revenue
“To make furniture personal for all our customers, we needed a website that clearly illustrated our value proposition i.e.- bespoke furniture for all. King Orange gave us exactly what we envisioned, and the results speak for themselves.”
The Challenge
On any given day, Sense of Place's shop would be bustling with oohs and aahs of customers appreciating the furniture and everything amazing the place had to offer. This itself was reason enough for the team to recognise the need to go online to increase the business.
They decided to take matters in hand and build an online presence solely for lead generation. A place where users could see what Sense of Place had to offer from anywhere in the world. This way they could expand their company’s reach and acquire clients from all over the UK.
The highly skilled team from King Orange stepped up and gave Sense of Place a brand new online platform to scale their business and generate new leads.
How King Orange Helped
King Orange built a website that encompassed all offerings along with a crisp lead generation form that converted almost all those who showed product affinity. After diligently studying Sense of Place’s existing clientele and target customers, they created an online space that gave a unique, customised experience to visitors and helped them decide in an instant by a slick lead generation form.
“The key to building this web presence was - trust. How do we make visitors trust enough to share their details? After some research, we were able to crack this puzzle.”
With a sleek design, easy navigation, King Orange boosted the overall client base by 2x, helping Sense of Place hope for further expansion in the future. Since people seldom find personalisation in furniture, Sense of Place had to gain their customers’ trust through their website, the trust that they’ll get what they’re wishing for.
Sense of Place realized the need to amp up their business
They decided to generate more leads via a strong digital presence
With King Orange’s help, the business saw 2x growth in clients over the year
Overall company revenue jumped by 6%
