Poochie Packs’
Smooth web experience boosts sales by 2x
Personal love for dogs turned a couple into full-time business partners when they launched Poochie Packs; a one-stop destination for subscription based dog treats for your furry friend needs. However, scaling this business and reaching dog lovers in more parts of England was tough - which is where King Orange ushered in to save the day.
10%
jump in average order value
5x
increase in subscriptions
20%
increase in average orders
“We aimed to provide the most healthy and natural treats for dogs. We were able to cater to a small audience but expanding our reaches to find more dog owners was where we needed to establish an online presence. Thanks to King Orange, we were able to transition smoothly.”
The Challenge
Neen and her partner, proud owners of 7 dogs, recognised a problem - every dog had a specific nutritional need and there weren’t many solutions catering to dogs’ sensitive appetites and nature. They created Poochie Packs to solve this very problem.
After selling and managing their promising business offline for some time, they decided it was time to expand and go digital. King Orange helped them establish an online presence that would not only cater to local dog families in their vicinity but even the ones farther away with subscription-based dog products
How King Orange Helped
King Orange found an opportunity in this challenge and decided to help the founders make more dogs and their families happy. After months of brainstorming and understanding their end customers, King Orange decided to build a website that helped really take Poochie Packs to the next level. There was a steep increase in subscriptions and cart abandonment dropped significantly.
“Being a dog lover myself, helping Poochie Packs felt like helping a friend. We needed a website that gave the entire shopping experience a clean structure.”
Poochie Packs was a company built on emotions, people care about their pets and want to deliver the best for them. The website needed to be a warm and welcoming space where dog owners found empathy for their pets and a solution a few clicks away - instead of informative and casual.
With all the growth Poochie Packs has seen over the past year, we’re very grateful we could help so many dogs get their treats on time.
Poochie Packs aspired to sell organic and custom dog food for pets
Once they went digital and built an eCommerce website, their business saw monstrous growth
With smarter inventory management and quality website experience, the subscriptions soared 2x
Poochie Packs’ online presence helped them scale their business and serve customers farther away
