Bansal Beauty
Achieving 7x growth in online orders
Simran Bansal’s passion for beauty and make-up pushed her to commence her own business, Bansal Beauty - an e-commerce store, catering to cosmetics, and beauty products.
She wanted to help more women feel confident through easily available make-up online. Bansal Beauty took King Orange’s assistance and built a stylish and chic website that saw a quick increase in the organic reach of their brand. The website also facilitated a steep increase in average order value for Bansal Beauty. A few key highlights:
7x
growth in online orders
10x
jump in cart conversions
39%
increase in customers
“For me, beauty plays a huge role in gaining confidence. I wanted more women to experience that. Thanks to King Orange, my business now caters to and emboldens thousands of women in the U.K. digitally. Ordering customised make-up was never this easy!”
The Challenge
Bansal Beauty wanted to reach out to thousands of women in the U.K and ease their makeup woes. They wished to make affordable and quality makeup accessible from a single space.
Simran wanted a website that clearly demonstrated her brand’s vision - cruelty-free, affordable makeup. They also needed to build a strong presence digitally to compete with rival brands that maintained a pre-existing stronghold in the domain.
King Orange’s expertise helped Bansal Beauty achieve this dream, helping them connect with their target audience online and build trust.
How King Orange Helped
With their specialisations lying in creative web design and out of the box thinking, King Orange built a web presence for Bansal Beauty that reflected their boldness with a mix of ease and clarity.
With a website that was clear and smooth with its message and functionality and also boasted a swift loading time - Bansal Beauty saw a boost in online orders and sales, letting them gain a competitive advantage over other brands in the industry.
“We knew exactly what to deliver to Bansal Beauty. A chic, trendy website for all people to shop and re-discover beauty within themselves through the right product.”
Make-up products are bought frequently and with a lot of research by people, thus a website for beauty couldn’t just be about selling, we needed to make it look and feel like a runway; bold, trustworthy and glamorous.
Our technology and creativity helped achieve steady growth in Bansal Beauty’s business through a swift shopping experience, crisp colour and design that delivered minimum website lags and easy product discoverability.
Bansal Beauty wished to accelerate digital orders
With King Orange’s help, the business saw 7x growth in monthly average online orders
Their website’s cart conversions also saw a significant jump
Through a slick website experience, Bansal Beauty saw a 5% increase in the number of orders year on year
